Biz insanların sosyal varlıklar olduğu, tarihin her döneminde farklı yöntemlerle birçok kez ispatlanmıştır. Peşinde olduğumuz soruların çözümlerini bulma amacımız, yaşadığımız çevreyi bu çözümler doğrultusunda inşa etmemize ve etrafımızdaki insanlarla bu nedenle bir araya gelmemize neden olmuştur. Biz de bu nedenle, modern yaşamda kendimiz için inşa ettiğimiz farklı bir sosyal alan olan sosyal medyada; hem küresel iklim krizine karşı hedeflediğimiz çözümleri gerçekleştirmek hem de toplumun her bireyinde çevre bilinci oluşturmak adına insanlarla bir araya geliyoruz. Sosyal medya platformlarımızda oluşturduğumuz #1takipçi1ağaç kampanyasıyla; çevre adına çözümler ve istatistikler sunduğumuz, iklim krizi ve doğa ile ilgili bilgiler paylaştığımız sosyal medya hesaplarımızı takip eden her takipçimiz için bir tohum topu atışı gerçekleştiriyoruz. Bu şekilde hem bireylerin çevre bilincine katkıda bulunuyoruz hem de yapılan bu basit eylemi, iklim krizine karşı doğrudan mücadele etme potansiyeline sahip bir argümana dönüştürüyoruz.
According to the Land Report prepared by the Intergovernmental Panel on Climate Change (IPCC), we did not have the opportunity to prevent the global temperature from rising to 1.5 degrees until 2030. However, if we act as of today, we can achieve a significant step against the global climate crisis by keeping the global temperature constant at 1.5 degrees in 2030. The fact that there are 3.8 billion active social media users around the world, announced in the Digital 2020 report prepared by We Are Social last year, reveals the power and importance of the #1follower1tree campaign in the context of combating the climate crisis, in line with the target we set for 2030.
The survey results conducted by WIN International on social media users last year reveal that people's awareness of the global climate crisis and environmental consciousness has not yet developed sufficiently. The ratio of “totally agree” responses in the survey, which was conducted in 40 different countries of the world and included some questions as "Is there a climate crisis that causes global warming? Is the global climate crisis a result of human activities? Is the global climate crisis a serious threat to humanity? Is it to prevent the climate crisis?", is 24,2% in Turkey and 38.7% globally. Therefore, this survey reveals the importance of the #1follower1tree campaign from another perspective. However, 42.8% of the generation, who was born after 1997 and uses social media the most, said "Yes" to the question: “Is it too late to prevent the climate crisis?". It means that social media usage and campaigns have a much more impact on the global climate crisis.
As ecording, we are aware that we cannot solve the world’s environmental problems alone in line according to all these findings. For this reason, we are trying to make our world a more livable place with you while we still have time. By acting with us right now, become a part of our goals by 2030 and take the first step by following @ecordingmapp social media accounts!
