It has often been proven with various methods in every period of history that humans are social beings. Our aim to find solutions to our questions has caused us to build our environment in line with these solutions and, therefore, come together with the people around us. Thus, in social media, which is a diverse social space that we have built for ourselves in modern life, we come together with people to implement the solutions we target against the global climate crisis and create environmental awareness in every individual of the society. With the # 1follower1tree campaign that we started on our social media platforms, we shoot a seed ball with ecoDrone for each of our followers who follow our social media accounts, where we provide solutions and statistics on behalf of the environment and share information about the climate crisis and nature. In this way, we both contribute to individuals’ environmental awareness and turn this simple action into an argument that has the potential to combat the climate crisis directly.
According to the Land Report prepared by the Intergovernmental Panel on Climate Change (IPCC), we did not have the opportunity to prevent the global temperature from rising to 1.5 degrees until 2030. However, if we act as of today, we can achieve a significant step against the global climate crisis by keeping the global temperature constant at 1.5 degrees in 2030. The fact that there are 3.8 billion active social media users around the world, announced in the Digital 2020 report prepared by We Are Social last year, reveals the power and importance of the #1follower1tree campaign in the context of combating the climate crisis, in line with the target we set for 2030.
The survey results conducted by WIN International on social media users last year reveal that people's awareness of the global climate crisis and environmental consciousness has not yet developed sufficiently. The ratio of “totally agree” responses in the survey, which was conducted in 40 different countries of the world and included some questions as "Is there a climate crisis that causes global warming? Is the global climate crisis a result of human activities? Is the global climate crisis a serious threat to humanity? Is it to prevent the climate crisis?", is 24,2% in Turkey and 38.7% globally. Therefore, this survey reveals the importance of the #1follower1tree campaign from another perspective. However, 42.8% of the generation, who was born after 1997 and uses social media the most, said "Yes" to the question: “Is it too late to prevent the climate crisis?". It means that social media usage and campaigns have a much more impact on the global climate crisis.
As ecording, we are aware that we cannot solve the world’s environmental problems alone in line according to all these findings. For this reason, we are trying to make our world a more livable place with you while we still have time. By acting with us right now, become a part of our goals by 2030 and take the first step by following @ecordingmapp social media accounts!