{"id":10723,"date":"2021-05-31T11:30:44","date_gmt":"2021-05-31T08:30:44","guid":{"rendered":"https:\/\/ecording.org\/?page_id=10723"},"modified":"2024-03-07T13:35:45","modified_gmt":"2024-03-07T10:35:45","slug":"surdurulebilir-marka-toplulugu","status":"publish","type":"page","link":"https:\/\/ecording.org\/surdurulebilir-marka-toplulugu\/","title":{"rendered":"S\u00fcrd\u00fcr\u00fclebilir Marka Toplulu\u011fu"},"content":{"rendered":"\t\t
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ecording
S\u00fcrd\u00fcr\u00fclebilir
Marka
Toplulu\u011fu<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Markalar ve i\u015fletmeler, d\u00fcnyay\u0131 ger\u00e7ekten olumlu bir \u015fekilde de\u011fi\u015ftirme potansiyeline sahipler. Herkes i\u00e7in e\u015fit \u015fekilde sunulan kaynaklar\u0131 kullanarak; do\u011fa ile olan uyumu, g\u00fcnl\u00fck rutinleri ve t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131 yeniden in\u015fa etmekle birlikte on y\u0131l i\u00e7erisinde iklim krizine kar\u015f\u0131 yeni bir d\u00fczen ve toplum in\u015fa edilebilir. Daha ya\u015fan\u0131labilir d\u00fcnya ancak; bir hedef do\u011frultusunda ya\u015fam\u0131n\u0131 ve al\u0131\u015fkanl\u0131klar\u0131n\u0131 belirlemi\u015f, ne istedi\u011fini ve nas\u0131l yapmas\u0131 gerekti\u011fini bilen, yapt\u0131\u011f\u0131 her eylem ile birlikte do\u011faya dokunma \u015fans\u0131na sahip bir d\u00fcnya ile m\u00fcmk\u00fcn.<\/span><\/div><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tBize Ula\u015f!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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100+ S\u00fcrd\u00fcr\u00fclebilir Marka Toplulu\u011fu \u00dcyesi<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Yarat\u0131c\u0131 \u0130\u015f Birlikleri<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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S\u00fcrd\u00fcr\u00fclebilir marka toplulu\u011funun bir \u00fcyesi olmaya haz\u0131r m\u0131s\u0131n?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tBize Ula\u015f!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tecording neden kuruldu ve neyi hedefliyor?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

\u0130klim krizinin artan etkileri nedeniyle orman ekosistemlerinin; karbon tutma, biyo\u00e7e\u015fitlilik kayb\u0131n\u0131n azalt\u0131lmas\u0131 ve gezegendeki s\u0131cakl\u0131k art\u0131\u015f\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilmesi gibi konular\u0131ndaki kilit rol\u00fc nedeni ile \u00f6nemleri daha da artm\u0131\u015ft\u0131r. ecording, bu sonu\u00e7lar do\u011frultusunda geli\u015ftirdi\u011fi teknolojilerle bireylerin ve kurumlar\u0131n iklim krizine kar\u015f\u0131 pozitif ve do\u011frudan m\u00fccadele edebilece\u011fi \u00e7\u00f6z\u00fcmler sunmaktad\u0131r ve daha ya\u015fanabilir bir d\u00fcnyay\u0131 hedeflemektedir.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tecording'in \u00e7al\u0131\u015fma alanlar\u0131 nelerdir?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

ecording, geli\u015ftirdi\u011fi insans\u0131z hava ara\u00e7lar\u0131 ve yaz\u0131l\u0131m teknolojileri \u00fczerine \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrmektedir. ecoDrone; ekibimiz taraf\u0131ndan geli\u015ftirilen ve do\u011frudan ekim y\u00f6ntemi ile a\u011fa\u00e7land\u0131rma \u00e7al\u0131\u015fmalar\u0131nda kullan\u0131lan insans\u0131z hava arac\u0131d\u0131r. ecordingApp ise; d\u00fcnyan\u0131n ve \u00e7evrenin yarar\u0131na verilen g\u00f6revlerin tamamlanmas\u0131 ile edinilen puanlarla, anla\u015fmal\u0131 markalardan \u00f6d\u00fcller kazand\u0131ran bir mobil uygulamad\u0131r.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tK\u0131sa ve uzun vadede hedefler nelerdir?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

K\u0131sa vadeli hedefimiz; i\u015f birliklerimizi artt\u0131rarak yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalarla her sekt\u00f6rden \u015firket ve kurum ile entegre olarak d\u00fcnyay\u0131 a\u011fa\u00e7land\u0131rma \u00e7al\u0131\u015fmalar\u0131na h\u0131z kesmeden devam etmektir. 2030 y\u0131l\u0131na kadar 1 Milyar tohum topu at\u0131\u015f\u0131 hedefimiz ile T\u00fcrkiye\u2019deki ve d\u00fcnyadaki karbon ayak izini azaltmay\u0131 ayn\u0131 zamanda \u00e7evre bilinci ve \u00e7evre teknolojileri konular\u0131nda \u00f6nc\u00fc kurumlardan biri olmay\u0131 hedeflemekteyiz. Bunun yan\u0131 s\u0131ra \u015fubat 2021\u2019de a\u00e7t\u0131\u011f\u0131m\u0131z Hollanda ofisimiz ile de T\u00fcrkiye\u2019de ba\u015flayan bu s\u00fcreci d\u00fcnya genelinde geli\u015ftirmeyi hedeflemekteyiz.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tTohum toplar\u0131 nas\u0131l \u00fcretiliyor?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

\u0130klim krizinden kaynakl\u0131 gelir e\u015fitsizli\u011fi ya\u015fayan gruplardan biri de k\u0131rsal b\u00f6lgelerde ya\u015fayan insanlard\u0131r. Ge\u00e7im kaynaklar\u0131 \u00e7o\u011funlukla tar\u0131m ve hayvanc\u0131l\u0131k olan bu kesim, k\u00fcresel iklim krizinden do\u011frudan etkilendi\u011fi i\u00e7in gelir e\u015fitsizli\u011fi ile de kar\u015f\u0131 kar\u015f\u0131ya kalmaktad\u0131r. Ekim sahalar\u0131m\u0131za yak\u0131n b\u00f6lgelerde ya\u015fayan ve iklim krizi nedeni ile gelir e\u015fitsizli\u011fine maruz kalan kad\u0131nlara, tohum toplar\u0131n\u0131n \u00fcretimi i\u00e7in ecording taraf\u0131ndan \u00f6zel olarak geli\u015ftirilen materyallerin e\u011fitimleri veriliyor ve s\u00f6z konusu kad\u0131nlar ile tohum toplar\u0131n\u0131n \u00fcretimi ger\u00e7ekle\u015ftiriliyor. Ard\u0131ndan \u00fcretilen tohum toplar\u0131n\u0131n s\u00f6z konusu kad\u0131nlardan sat\u0131n al\u0131nmas\u0131 ile birlikte Orman Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc taraf\u0131ndan belirlenen sahalarda ekim operasyonlar\u0131 ger\u00e7ekle\u015ftiriliyor. B\u00f6ylelikle ecording, k\u00fcresel iklim krizinden olumsuz etkilenen kad\u0131nlar\u0131n ek gelir elde etmesine katk\u0131da bulunuyor ve iklim krizine kar\u015f\u0131 kad\u0131nlar ile birlikte do\u011frudan m\u00fccadele ediyor.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tTohum toplar\u0131n\u0131n \u00e7imlenme olas\u0131l\u0131\u011f\u0131 nedir?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Yakla\u015f\u0131k 2018 y\u0131l\u0131nda ba\u015flat\u0131lan ve Orman Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc, \u0130\u00e7 Anadolu Tohum Enstit\u00fcs\u00fc ve Artvin \u00c7oruh \u00dcniversitesi destekleri ile y\u00fcr\u00fct\u00fclen Ar-Ge \u00e7al\u0131\u015fmalar\u0131 sonucunda, bug\u00fcne kadar 5 farkl\u0131 sahada at\u0131\u015f\u0131 ger\u00e7ekle\u015ftirilen 6 farkl\u0131 tohum t\u00fcr\u00fc i\u00e7in ortalama %36 oran\u0131nda \u00e7imlenme g\u00f6zlemlenmi\u015ftir. S\u00f6z konusu \u00e7imlenme oranlar\u0131; \u00e7al\u0131\u015fma sahas\u0131, kullan\u0131lan tohum t\u00fcr\u00fc ve ekim zaman\u0131 gibi fakt\u00f6rlere g\u00f6re de\u011fi\u015fiklik g\u00f6stermekte olup, minimum %9, maksimum %62 oranlar\u0131 aras\u0131nda seyretmektedir. Verimliliklerin Ar-Ge \u00e7al\u0131\u015fmalar\u0131 ile g\u00fcnden g\u00fcne art\u0131r\u0131lmas\u0131 \u00fczerine \u00e7al\u0131\u015fmalar s\u00fcrd\u00fcr\u00fclmektedir.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tecording markalarla nas\u0131l \u00e7al\u0131\u015f\u0131yor?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Sat\u0131n al\u0131nan her bir \u00fcr\u00fcn ve hizmet do\u011fada bir tohum topuna d\u00f6n\u00fc\u015f\u00fcyor. \u00d6rne\u011fin, sat\u0131n ald\u0131\u011f\u0131n\u0131z bir \u00fcr\u00fcnde ecoDrone simgesi g\u00f6rd\u00fc\u011f\u00fcn\u00fczde, o \u00fcr\u00fcn sat\u0131\u015f\u0131 i\u00e7in ecoDrone ile bir tohum topu at\u0131\u015f\u0131 ger\u00e7ekle\u015ftirildi\u011fini anl\u0131yorsunuz. Ayr\u0131ca \u00fcr\u00fcnlerin \u00fczerine yerle\u015ftirilen QR kodu okutman\u0131zla birlikte tohum topunun ne zaman, nerede, hangi t\u00fcrde at\u0131ld\u0131\u011f\u0131 gibi detayl\u0131 bilgilere ula\u015fabiliyor ve alandan en g\u00fcncel foto\u011fraflar\u0131 g\u00f6r\u00fcnt\u00fcleyebiliyorsunuz. Bu i\u015f modeli ile; uzun vadede bireylerin ve markalar\u0131n do\u011fada yaratt\u0131\u011f\u0131 etkiyi g\u00f6rmelerini ve fark\u0131nda olmalar\u0131n\u0131 sa\u011flamak i\u00e7in \u00e7al\u0131\u015fmaktay\u0131z.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tDaha fazlas\u0131<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

ecordingS\u00fcrd\u00fcr\u00fclebilirMarkaToplulu\u011fu Markalar ve i\u015fletmeler, d\u00fcnyay\u0131 ger\u00e7ekten olumlu bir \u015fekilde de\u011fi\u015ftirme potansiyeline sahipler. Herkes i\u00e7in e\u015fit \u015fekilde sunulan kaynaklar\u0131 kullanarak; do\u011fa ile olan uyumu, g\u00fcnl\u00fck rutinleri ve t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131 yeniden in\u015fa etmekle birlikte on y\u0131l i\u00e7erisinde iklim krizine kar\u015f\u0131 yeni bir d\u00fczen ve toplum in\u015fa edilebilir. Daha ya\u015fan\u0131labilir d\u00fcnya ancak; bir hedef do\u011frultusunda ya\u015fam\u0131n\u0131 ve al\u0131\u015fkanl\u0131klar\u0131n\u0131 … <\/p>\n

Okumaya devam et “S\u00fcrd\u00fcr\u00fclebilir Marka Toplulu\u011fu”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":12540,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/pages\/10723"}],"collection":[{"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/comments?post=10723"}],"version-history":[{"count":180,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/pages\/10723\/revisions"}],"predecessor-version":[{"id":83861,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/pages\/10723\/revisions\/83861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/media\/12540"}],"wp:attachment":[{"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/media?parent=10723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}