Son zamanlarda s\u0131kl\u0131kla g\u00f6r\u00fclen a\u015f\u0131r\u0131 hava olaylar\u0131, k\u0131r\u0131lan s\u0131cakl\u0131k rekorlar\u0131 ve ya\u015fanan ekolojik felaketlerle, art\u0131k gittik\u00e7e daha \u00e7ok insan \u00e7evre sorunlar\u0131ndan haberdar olmaya ba\u015flad\u0131. Bu da beraberinde t\u00fcketicilerin yapt\u0131klar\u0131 al\u0131\u015fveri\u015flerde daha s\u00fcrd\u00fcr\u00fclebilir ve \u00e7evreci se\u00e7eneklere y\u00f6nelmelerini beraberinde getirdi. <\/p>\n\n\n\n
Ayr\u0131ca bu s\u00fcrd\u00fcr\u00fclebilirlik e\u011filiminin en \u00e7ok da gen\u00e7 nesilde yer ald\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz. Bu y\u00fczden bu \u00e7evreci t\u00fcketim al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 k\u0131sa s\u00fcreli bir trend de\u011fil de uzun soluklu ve art\u0131k yeni normal haline gelecek olan bir tercih olarak de\u011ferlendirmek daha do\u011fru olur.<\/p>\n\n\n\n
Art\u0131k markalar kal\u0131c\u0131 olmak istiyorlarsa s\u00fcrd\u00fcr\u00fclebilirli\u011fi yapt\u0131klar\u0131 i\u015fin temeline koymalar\u0131 \u015fart. Bu s\u00fcrd\u00fcr\u00fclebilir d\u00f6n\u00fc\u015f\u00fcm, farkl\u0131 sekt\u00f6rlerde farkl\u0131 \u015fekillerde ya\u015fanabilir. \u00d6rne\u011fin; ekolojik materyallere ge\u00e7i\u015f, yeni teknolojilerle enerji tasarrufu veya m\u00fcmk\u00fcn olan en az kaynak kullan\u0131m\u0131 sa\u011flanabilir. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn temel amac\u0131, yap\u0131lan i\u015fin do\u011faya verdi\u011fi zarar\u0131 en aza indirmek ve birinci \u00f6nceli\u011fi \u00e7\u0131kar de\u011fil s\u00fcrd\u00fcr\u00fclebilirlik olarak g\u00f6zetip gelecek nesillere ya\u015fanabilir bir gezegen b\u0131rakmakt\u0131r.<\/p>\n\n\n\n
S\u00fcrd\u00fcr\u00fclebilirlik, art\u0131k se\u00e7imdense bir zorunluluk haline gelmi\u015f durumda. \u0130klim krizi gibi varolu\u015fsal bir tehdite kar\u015f\u0131 m\u00fccadele i\u00e7in on y\u0131ldan az bir zaman\u0131m\u0131z kalm\u0131\u015fken \u015firketlerin bu yolda \u00e7\u00f6z\u00fcm\u00fcn bir par\u00e7as\u0131 olmalar\u0131 hayati bir \u00f6nem ta\u015f\u0131yor. Ayr\u0131ca karbon vergisi gibi \u015firketleri karbon sal\u0131mlar\u0131ndan sorumlu tutan uygulamalar gelmekte oldu\u011fundan, s\u00fcrd\u00fcr\u00fclebilir d\u00f6n\u00fc\u015f\u00fcm ayn\u0131 zamanda ekonomik bir zorunlulu\u011fa da d\u00f6n\u00fc\u015fecek gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n
T\u00fcketicilerin \u00e7evreye duyarl\u0131 olmalar\u0131, ald\u0131klar\u0131 \u00fcr\u00fcn\u00fcn gezegene bedeli \u00fczerine d\u00fc\u015f\u00fcnmelerini sa\u011fl\u0131yor. B\u00f6ylece s\u00fcrd\u00fcr\u00fclebilirli\u011fi temele koymadan yaln\u0131zca pazarlama sa\u011flamay\u0131 ama\u00e7layan markalarla ger\u00e7ekten \u00f6nemseyenleri ay\u0131rt edebiliyorlar. Bu y\u00fczden bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn her a\u015famaya dahil edilmesi ve m\u00fcmk\u00fcn oldu\u011funca \u015feffaf olunarak s\u00fcrd\u00fcr\u00fclebilirlik ad\u0131na at\u0131lan yeni ad\u0131mlar\u0131n a\u00e7\u0131k\u00e7a payla\u015f\u0131lmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n
Duru Barbak<\/p>\n","protected":false},"excerpt":{"rendered":"
Son zamanlarda s\u0131kl\u0131kla g\u00f6r\u00fclen iklim krizi etkileri, t\u00fcketicilerin yapt\u0131klar\u0131 al\u0131\u015fveri\u015flerde daha s\u00fcrd\u00fcr\u00fclebilir ve \u00e7evreci se\u00e7eneklere y\u00f6nelmelerini sa\u011flad\u0131.<\/p>\n","protected":false},"author":3,"featured_media":18923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2021\/06\/michael-sala-SOvadLHaTgs-unsplash-scaled.jpg?fit=1707%2C2560&ssl=1","_links":{"self":[{"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/posts\/11423"}],"collection":[{"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/comments?post=11423"}],"version-history":[{"count":4,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/posts\/11423\/revisions"}],"predecessor-version":[{"id":23247,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/posts\/11423\/revisions\/23247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/media\/18923"}],"wp:attachment":[{"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/media?parent=11423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/categories?post=11423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/tags?post=11423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}