{"id":29618,"date":"2023-01-20T14:47:18","date_gmt":"2023-01-20T11:47:18","guid":{"rendered":"https:\/\/ecording.org\/?p=29618"},"modified":"2023-03-09T22:48:07","modified_gmt":"2023-03-09T19:48:07","slug":"kurumsal-surdurulebilirlik-nedir","status":"publish","type":"post","link":"https:\/\/ecording.org\/kurumsal-surdurulebilirlik-nedir\/","title":{"rendered":"Kurumsal S\u00fcrd\u00fcr\u00fclebilirlik Nedir: Kurumsal S\u00fcrd\u00fcr\u00fclebilirli\u011fin \u0130yi 5 \u00d6rne\u011fi"},"content":{"rendered":"\n<p><strong>&nbsp;<\/strong>Okuma s\u00fcresi: 8 dakika<\/p>\n\n\n\n<p>D\u00fcnyadaki enerji ihtiyac\u0131n\u0131n %87&#8217;si fosil yak\u0131tlarla kar\u015f\u0131lan\u0131yor. Bilim insanlar\u0131na g\u00f6re iklim krizini durdurmak i\u00e7in k\u00f6m\u00fcr\u00fcn neredeyse %90\u2019\u0131, petrol ve do\u011falgaz\u0131n ise yakla\u015f\u0131k %60\u2019\u0131 yerin alt\u0131nda kalmal\u0131. Birey veya \u015firket fark etmeksizin, hem bireysel ya\u015fant\u0131lar\u0131m\u0131zda hem de kurumsal s\u00fcrd\u00fcr\u00fclebilirlik kapsam\u0131nda gezegen i\u00e7in yapabilece\u011fimiz \u00e7ok \u015fey var.&nbsp;<\/p>\n\n\n\n<p>Geldi\u011fimiz noktada, t\u00fcm insanl\u0131k olarak s\u00fcrd\u00fcr\u00fclebilir yollar aramaya ba\u015flad\u0131k. Evlerimiz, i\u015f yerlerimiz, ya\u015fam standartlar\u0131m\u0131z, \u00fcretim ve t\u00fcketim s\u00fcre\u00e7lerimiz\u2026<\/p>\n\n\n\n<p>D\u00fcnya \u00fczerinde insan ya\u015fam\u0131na dair her alanda s\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131n\u0131 benimsemezsek, iklim krizinin ilerlemesiyle birlikte m\u00fccadele etmek zorunda kalaca\u011f\u0131m\u0131z yeni tehlikeler ortaya \u00e7\u0131kacak. Bu nedenle, s\u00fcrd\u00fcr\u00fclebilirlik konusunu i\u015f yerlerimize uyarlamak i\u00e7in harekete ge\u00e7menin tam zaman\u0131.<\/p>\n\n\n\n<p>Bu yaz\u0131m\u0131zda kurumsal s\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131n\u0131 a\u00e7\u0131klayacak, d\u00fcnyada s\u00fcrd\u00fcr\u00fclebilirli\u011fi ba\u015far\u0131l\u0131 bir \u015fekilde benimsemi\u015f kurumlardan \u00f6rnek verecek ve s\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131n\u0131 kendi kurumlar\u0131n\u0131za nas\u0131l uyarlayabilece\u011finize dair ipu\u00e7lar\u0131 sunaca\u011f\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kurumsal S\u00fcrd\u00fcr\u00fclebilirlik Hakk\u0131nda Bilmeniz Gerekenler<\/strong><\/h2>\n\n\n\n<ul>\n<li><span style=\"text-decoration: underline;\"><a href=\"#kurumsal-s\u00fcrd\u00fcrebilirlik-nedir\" title=\"\">Kurumsal S\u00fcrd\u00fcr\u00fclebilirlik Nedir?<\/a><\/span><\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\"><a href=\"#kurumsal-s\u00fcrd\u00fcr\u00fclebilirlik-\u00f6rnekleri\" title=\"\">Kurumsal S\u00fcrd\u00fcr\u00fclebilirlik \u00d6rnekleri<\/a><\/span><\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\"><a href=\"#kurumsal-s\u00fcrd\u00fcr\u00fclebilirlik-plan\u0131\" title=\"\">Kurumsal Bir S\u00fcrd\u00fcr\u00fclebilirlik Plan\u0131 Nas\u0131l Geli\u015ftirilebilir?<\/a><\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"kurumsal-s\u00fcrd\u00fcrebilirlik-nedir\"><strong><span style=\"text-decoration: underline;\">Kurumsal S\u00fcrd\u00fcr\u00fclebilirlik Nedir?<\/span><\/strong><\/h3>\n\n\n\n<p>Ya\u015fanan ekolojik ve sosyal krizlerin, D\u00fcnya\u2019daki do\u011fal varl\u0131klar\u0131n (yayg\u0131n kullan\u0131m\u0131yla do\u011fal kaynaklar\u0131n) sand\u0131\u011f\u0131m\u0131z kadar s\u0131n\u0131rs\u0131z olmad\u0131\u011f\u0131n\u0131 anlamam\u0131za sebep olmas\u0131 ve daha s\u00fcrd\u00fcr\u00fclebilir bir ya\u015fam tarz\u0131 aray\u0131\u015f\u0131na girilmesiyle, s\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131yla ister istemez tan\u0131\u015ft\u0131k.<\/p>\n\n\n\n<p>S\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131, ilk olarak 1987 y\u0131l\u0131nda Brundtland Komisyonu taraf\u0131ndan sunulan <em>Ortak Gelece\u011fimiz<\/em> <em>Raporu<\/em>\u2019nda, &#8216;bug\u00fcn\u00fcn ihtiya\u00e7lar\u0131n\u0131, gelecek nesillerin kendi ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lama yetene\u011finden \u00f6d\u00fcn vermeden kar\u015f\u0131lamak&#8217; olarak tan\u0131mland\u0131.<\/p>\n\n\n\n<p><strong>Kurumsal s\u00fcrd\u00fcr\u00fclebilirlik ise<\/strong>, Borsa \u0130stanbul\u2019un \u201c<a href=\"https:\/\/www.borsaistanbul.com\/data\/kilavuzlar\/surdurulebilirlik-rehberi.pdf\" target=\"_blank\" rel=\"noopener\" title=\"\"><span style=\"text-decoration: underline;\">\u015eirketler \u0130\u00e7in S\u00fcrd\u00fcr\u00fclebilirlik<\/span><\/a>\u201d rehberinde ifade edildi\u011fi gibi, \u201c\u015firketlerde uzun vadeli de\u011fer yaratmak amac\u0131yla ekonomik, \u00e7evresel ve sosyal fakt\u00f6rlerin kurumsal y\u00f6netim ilkeleri ile birlikte \u015firket faaliyetlerinde ve karar mekanizmalar\u0131nda dikkate al\u0131nmas\u0131 ve bu fakt\u00f6rlerle ba\u011flant\u0131l\u0131 risklerin etkin bir bi\u00e7imde y\u00f6netilmesi\u201d olarak tan\u0131mlanabilir.<\/p>\n\n\n\n<p>S\u00fcrd\u00fcr\u00fclebilirlik, k\u0131sa vadeli finansal kazan\u0131mlara odaklanmak yerine s\u00fcrd\u00fcr\u00fclebilir y\u00f6ntemlerle uzun vadeli b\u00fcy\u00fcmeye \u00f6ncelik verir. Kurumsal s\u00fcrd\u00fcr\u00fclebilirli\u011fin di\u011fer de\u011ferleri ise,&nbsp; Dr. \u0130zel Levi\u2019nin <a href=\"https:\/\/www.surekliliktensurdurulebilirlige.com\" target=\"_blank\" rel=\"noopener\" title=\"\"><span style=\"text-decoration: underline;\"><em>S\u00fcreklilikten S\u00fcrd\u00fcr\u00fclebilirli\u011fe<\/em><\/span><\/a><em><span style=\"text-decoration: underline;\"> <\/span><\/em>kitab\u0131nda da bahsetti\u011fi gibi a\u00e7\u0131klanabilir:<\/p>\n\n\n\n<ul>\n<li>k\u0131sa vadeli de\u011fil, uzun vadeli d\u00fc\u015f\u00fcnmek<\/li>\n\n\n\n<li>k\u00e2r bask\u0131s\u0131 yerine sosyal, \u00e7evresel, ekonomik etkileri dengeleme bask\u0131s\u0131<\/li>\n\n\n\n<li>b\u00fcy\u00fcme yerine kalk\u0131nma ve geli\u015fim<\/li>\n\n\n\n<li>yaln\u0131zca para ve \u00f6l\u00e7\u00fcm de\u011fil, para ve di\u011fer parametreler<\/li>\n\n\n\n<li>rakiplerle rekabet de\u011fil, rakiplerle payda\u015fl\u0131k<\/li>\n\n\n\n<li>sadece kurumun \u00e7\u0131kar\u0131 de\u011fil, b\u00fct\u00fcn\u00fcn \u00e7\u0131kar\u0131<\/li>\n\n\n\n<li>yaln\u0131zca t\u00fcketim de\u011fil, tasarruf ve t\u00fcretim<\/li>\n\n\n\n<li>k\u00fcresellik yerine yerellik<\/li>\n\n\n\n<li>y\u0131k\u0131c\u0131 dil yerine bar\u0131\u015f dili<\/li>\n\n\n\n<li>yatay d\u00fc\u015f\u00fcnce de\u011fil, entegre d\u00fc\u015f\u00fcnce<\/li>\n<\/ul>\n\n\n\n<p>S\u00fcrd\u00fcr\u00fclebilirli\u011fi ilke edinmi\u015f bir i\u015fletme; do\u011fal kaynaklar\u0131 sorumlu bir \u015fekilde kullanmay\u0131, gezegenin uzun vadeli refah\u0131 i\u00e7in yat\u0131r\u0131m yapmay\u0131 ve i\u015f s\u00fcrecine dahil olan t\u00fcm insanlara adil davran\u0131lmas\u0131n\u0131 sa\u011flamay\u0131 garanti etmelidir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"525\" height=\"350\" src=\"https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-sora-shimazaki-5668838.jpg?resize=525%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-29624\" srcset=\"https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-sora-shimazaki-5668838-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-sora-shimazaki-5668838-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-sora-shimazaki-5668838-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-sora-shimazaki-5668838-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-sora-shimazaki-5668838-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-sora-shimazaki-5668838-scaled.jpg?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\">Kurumsal Sosyal S\u00fcrd\u00fcrebilirlik <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"kurumsal-s\u00fcrd\u00fcr\u00fclebilirlik-\u00f6rnekleri\"><strong><span style=\"text-decoration: underline;\">Kurumsal S\u00fcrd\u00fcr\u00fclebilirlik \u00d6rnekleri<\/span><\/strong><\/h4>\n\n\n\n<p>Bir\u00e7ok \u015firket, giri\u015fimleri ve de\u011ferleriyle anlaml\u0131 de\u011fi\u015fiklikler yapma yolunda ilerliyor. Gelin, \u00fczerlerine d\u00fc\u015feni yapmaya \u00e7al\u0131\u015fan ve g\u00fc\u00e7l\u00fc s\u00fcrd\u00fcr\u00fclebilirlik planlar\u0131 olu\u015fturan baz\u0131 \u015firketlere g\u00f6z atal\u0131m:<\/p>\n\n\n\n<ol>\n<li><strong>IKEA<\/strong><\/li>\n<\/ol>\n\n\n\n<p>IKEA, tedarik zinciri ve operasyonlar\u0131 boyunca s\u00fcrd\u00fcr\u00fclebilirli\u011fi sa\u011flamaya y\u00f6nelik \u00e7abalar\u0131yla d\u00fcnya \u00e7ap\u0131nda bilinen birka\u00e7 i\u015f \u00f6rne\u011finden biridir. Mobilya markas\u0131; s\u00fcrd\u00fcr\u00fclebilirlik uygulamalar\u0131yla \u00e7al\u0131\u015fanlar\u0131na, m\u00fc\u015fterilerine ve payda\u015flar\u0131na hitap ediyor.<\/p>\n\n\n\n<p>\u0130sve\u00e7li mobilya \u00fcreticisi, ah\u015fab\u0131n\u0131n ve tekstil \u00fcr\u00fcnlerinde kulland\u0131\u011f\u0131 pamu\u011fun neredeyse yar\u0131s\u0131n\u0131 s\u00fcrd\u00fcr\u00fclebilir kaynaklardan sa\u011fl\u0131yor. Hepsi organik tar\u0131m uygulamalar\u0131 yoluyla su kirlili\u011fini en aza indiren bir standartla \u00fcretiliyor. Kimyasal g\u00fcbre ve pestisit kullan\u0131m\u0131 ise s\u0131n\u0131rl\u0131.<\/p>\n\n\n\n<p>IKEA&#8217;n\u0131n 2012 beyan\u0131, 2020 y\u0131l\u0131na kadar %100 yenilenebilir enerji kaynaklar\u0131ndan g\u00fc\u00e7 alaca\u011f\u0131 y\u00f6n\u00fcndeydi. <a href=\"https:\/\/about.ikea.com\/en\/sustainability\" target=\"_blank\" rel=\"noopener\" title=\"\"><span style=\"text-decoration: underline;\">Kurumsal s\u00fcrd\u00fcr\u00fclebilirli\u011fi sa\u011flaman\u0131n bir par\u00e7as\u0131 olarak bu hedef i\u00e7in \u00e7aba sarf etti.<\/span><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"525\" height=\"350\" src=\"https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-alexander-isreb-1797405.jpg?resize=525%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-29625\" srcset=\"https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-alexander-isreb-1797405-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-alexander-isreb-1797405-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-alexander-isreb-1797405-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-alexander-isreb-1797405-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-alexander-isreb-1797405-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-alexander-isreb-1797405-scaled.jpg?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\">Ikea Kurumsal S\u00fcrd\u00fcr\u00fclebilirlik<\/figcaption><\/figure>\n\n\n\n<ol start=\"2\">\n<li><strong>Lego<\/strong><\/li>\n<\/ol>\n\n\n\n<p>2018&#8217;de LEGO, yak\u0131nda standart plastik oyuncaklar\u0131n yerini alacak bitki bazl\u0131 polietilen oyuncaklar\u0131 piyasaya s\u00fcrd\u00fc.<a href=\"https:\/\/www.lego.com\/en-us\/sustainability\" target=\"_blank\" rel=\"noopener\" title=\"\"> <span style=\"text-decoration: underline;\">Bu legolar, s\u00fcrd\u00fcr\u00fclebilir olmas\u0131yla bilinmektedir ve \u00e7evre dostu olmayan at\u0131klar\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde azaltabilirler.<\/span>&nbsp;<\/a><\/p>\n\n\n\n<p>LEGO ayr\u0131ca ka\u00e7\u0131n\u0131lmaz at\u0131k sorununu a\u015farak ve 2025 y\u0131l\u0131na kadar s\u0131f\u0131r at\u0131k projesi dahilinde ilerleyeceklerini duyurdu. Bu iddial\u0131 bir fikir gibi g\u00f6r\u00fcnse de, \u015firket 2018&#8217;de at\u0131klar\u0131n\u0131n %93&#8217;\u00fcn\u00fc \u015fimdiden geri d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p>\n\n\n\n<p>\u015eirketin mevcut s\u00fcrd\u00fcr\u00fclebilirlik hedefleri aras\u0131nda 2030 y\u0131l\u0131na kadar t\u00fcm temel \u00fcr\u00fcnleri s\u00fcrd\u00fcr\u00fclebilir malzemelerden yapmak ve 2025 y\u0131l\u0131na kadar s\u0131f\u0131r at\u0131\u011f\u0131n \u00e7\u00f6p sahas\u0131na gitmesini hedeflemek yer al\u0131yor.&nbsp;<\/p>\n\n\n\n<p>Ayr\u0131ca, m\u00fc\u015fterilerin kullan\u0131lm\u0131\u015f lego oyuncaklar\u0131n\u0131 atmak yerine ihtiyac\u0131 olan \u00e7ocuklara ba\u011f\u0131\u015flayabilecekleri bir olu\u015fumu da var.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"525\" height=\"350\" src=\"https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-mikhail-nilov-8923970.jpg?resize=525%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-29626\" srcset=\"https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-mikhail-nilov-8923970-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-mikhail-nilov-8923970-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-mikhail-nilov-8923970-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-mikhail-nilov-8923970-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-mikhail-nilov-8923970-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-mikhail-nilov-8923970-scaled.jpg?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\">Lego Kurumsal S\u00fcrd\u00fcr\u00fclebilirlik<\/figcaption><\/figure>\n\n\n\n<ol start=\"3\">\n<li><strong>Microsoft<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Microsoft son y\u0131llarda 60.000 metrik tondan fazla at\u0131\u011f\u0131 d\u00fczenli depolama alanlar\u0131ndan uzakla\u015ft\u0131rmak ve 2020&#8217;de 20 farkl\u0131 su yenileme projesine fon sa\u011flamak da dahil olmak \u00fczere, <a href=\"https:\/\/www.microsoft.com\/en-us\/corporate-responsibility\/sustainability\" target=\"_blank\" rel=\"noopener\" title=\"\"><span style=\"text-decoration: underline;\">s\u00fcrd\u00fcr\u00fclebilirlik konusunda baz\u0131 b\u00fcy\u00fck ad\u0131mlar att\u0131.<\/span><\/a><\/p>\n\n\n\n<p>Microsoft&#8217;un mevcut s\u00fcrd\u00fcr\u00fclebilirlik hedefleri aras\u0131nda 2030 y\u0131l\u0131na kadar tamamen karbon negatif olmak, s\u0131f\u0131r at\u0131k \u00fcretmek ve gezegen bilgisayar\u0131n\u0131 in\u015fa etmek yer al\u0131yor.&nbsp;<\/p>\n\n\n\n<p>Bu bilgi i\u015flem platformu, s\u00fcrd\u00fcr\u00fclebilirlik i\u00e7 g\u00f6r\u00fcleri i\u00e7in pratik bilgiler sa\u011flamak \u00fczere k\u00fcresel \u00e7evresel verileri ve yapay zekay\u0131 kullanacak.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"295\" src=\"https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-imthiyaz-syed-12401185.jpg?resize=525%2C295&#038;ssl=1\" alt=\"\" class=\"wp-image-29627\" srcset=\"https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-imthiyaz-syed-12401185-scaled.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-imthiyaz-syed-12401185-scaled.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-imthiyaz-syed-12401185-scaled.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-imthiyaz-syed-12401185-scaled.jpg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-imthiyaz-syed-12401185-scaled.jpg?resize=2048%2C1152&amp;ssl=1 2048w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-imthiyaz-syed-12401185-scaled.jpg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\">Microsoft ile Kurumsal S\u00fcrd\u00fcr\u00fclebilirlik<\/figcaption><\/figure>\n\n\n\n<ol start=\"4\">\n<li><strong>Allianz&nbsp;&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<p>\u201c\u0130yi \u00e7evre, iyi toplum, iyi kurum\u201d de\u011ferlerini hayata ge\u00e7irmek i\u00e7in 2016\u2019dan bu yana \u201cS\u00fcrd\u00fcr\u00fclebilir De\u011fer Yaratma Modeli\u201d ile \u00e7al\u0131\u015fan<span style=\"text-decoration: underline;\"> <a href=\"https:\/\/www.allianz.com.tr\/tr_TR\/faaliyetlerimiz\/surdurulebilirlik\/surdurulebilirlik-yaklasimimiz.html#:~:text=S%C3%BCrd%C3%BCr%C3%BClebilir%20de%C4%9Fer%20yaratma%20modelimizi%20kurgularken,ilkelerine%20direkt%20katk%C4%B1%20sa%C4%9Flamay%C4%B1%20ama%C3%A7lad%C4%B1k.\" target=\"_blank\" rel=\"noopener\" title=\"\">Allianz<\/a><\/span>, s\u00fcrd\u00fcr\u00fclebilirlik konusunda T\u00fcrkiye\u2019nin kayda de\u011fer \u00f6rneklerinden.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Allianz daha s\u00fcrd\u00fcr\u00fclebilir bir ya\u015fam modeli yaratmak i\u00e7in r\u00fczgar g\u00fcl\u00fc kullan\u0131m\u0131 ile yenilenebilir enerji yat\u0131r\u0131mlar\u0131 yaparak, elektrik t\u00fcketimi i\u00e7erisinde yenilenebilir kaynaklardan \u00fcretilen elektri\u011fin pay\u0131n\u0131 <a href=\"https:\/\/www.allianz.com.tr\/content\/dam\/onemarketing\/aztr\/allianz\/ana-gorsel\/faaliyetlerimiz\/s%C3%BCrd%C3%BCr%C3%BClebilirlik\/1-2020-iyi-cevre.png\" target=\"_blank\" rel=\"noopener\" title=\"\"><span style=\"text-decoration: underline;\">%1,5<\/span>\u2019e<\/a> \u00e7\u0131kard\u0131.<\/p>\n\n\n\n<p>Kurum ayn\u0131 zamanda s\u00fcrd\u00fcr\u00fclebilir i\u015f modellerini destekliyor, sivil toplum kurulu\u015flar\u0131na ba\u011f\u0131\u015f yap\u0131yor ve kad\u0131n istihdam\u0131na \u00f6ncelik veriyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"350\" src=\"https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-rodnae-productions-7821684.jpg?resize=525%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-29628\" srcset=\"https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-rodnae-productions-7821684-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-rodnae-productions-7821684-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-rodnae-productions-7821684-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-rodnae-productions-7821684-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-rodnae-productions-7821684-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-rodnae-productions-7821684-scaled.jpg?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\">Sigortac\u0131l\u0131k <\/figcaption><\/figure>\n\n\n\n<ol start=\"5\">\n<li><strong>Abdi \u0130brahim<\/strong><\/li>\n<\/ol>\n\n\n\n<p>2030\u2019a kadar karbon n\u00f6tr olmay\u0131 planlayan bir di\u011fer \u015firket olan Abdi \u0130brahim, %100 yenilenebilir enerji kullan\u0131m\u0131na ge\u00e7en ilk T\u00fcrk ila\u00e7 \u015firketidir. <a href=\"https:\/\/www.abdiibrahim.com.tr\/surdurulebilirlik\/esg\" target=\"_blank\" rel=\"noopener\" title=\"\">(1)<\/a> Abdi \u0130brahim; prospekt\u00fcss\u00fcz ila\u00e7, daha az malzeme ve \u00f6zellikle daha az plastik kullanmak i\u00e7in ila\u00e7 kutu ve blister optimizasyon s\u00fcreci, biyo bozunur veya 3D printer ile ki\u015fiselle\u015ftirilmi\u015f vitamin ve ila\u00e7 \u00fcretimi gibi bir\u00e7ok projeyi ger\u00e7ekle\u015ftirmek \u00fczere \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyor.&nbsp;<\/p>\n\n\n\n<p>Kurum sosyal inovasyon programlar\u0131 ile yerel giri\u015fimcileri destekliyor, \u00e7al\u0131\u015fan ba\u015f\u0131na d\u00fc\u015fen g\u00f6n\u00fcll\u00fcl\u00fck saati gibi uygulamalarla sosyal sorumlulu\u011fu geli\u015ftiriyor, kad\u0131n istihdam\u0131n\u0131 destekliyor ve adil bir ekonomik kalk\u0131nma plan\u0131n\u0131 benimsiyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"350\" src=\"https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-anna-shvets-3683051.jpg?resize=525%2C350&#038;ssl=1\" alt=\"\" class=\"wp-image-29629\" srcset=\"https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-anna-shvets-3683051-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-anna-shvets-3683051-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-anna-shvets-3683051-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-anna-shvets-3683051-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-anna-shvets-3683051-scaled.jpg?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-anna-shvets-3683051-scaled.jpg?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\">Abdi \u0130brahim ve Kurumsal S\u00fcrd\u00fcr\u00fclebilirlik<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"kurumsal-s\u00fcrd\u00fcr\u00fclebilirlik-plan\u0131\"><strong><span style=\"text-decoration: underline;\">Kurumsal Bir S\u00fcrd\u00fcr\u00fclebilirlik Plan\u0131 Nas\u0131l Geli\u015ftirilebilir?<\/span><\/strong><\/h5>\n\n\n\n<p>S\u00fcrd\u00fcr\u00fclebilirlik yaln\u0131zca \u00e7evreyle ilgili de\u011fildir. \u0130\u00e7inde sosyal, ekonomik ve \u00e7evresel fakt\u00f6rler bar\u0131nd\u0131r\u0131r ve her alanda adil uygulamalar\u0131 benimser.<\/p>\n\n\n\n<p>S\u00fcrd\u00fcr\u00fclebilirlik y\u00f6netimi, i\u015fletmenin s\u00fcrd\u00fcr\u00fclebilir uygulamalarla bulu\u015ftu\u011fu yerdir. Bir \u015firketin k\u00e2r, insanl\u0131k ve gezegen temeli \u00fczerinde durarak \u00fc\u00e7\u00fcn\u00fcn bir arada uyum i\u00e7erisinde var olmas\u0131n\u0131 sa\u011flar.&nbsp;<\/p>\n\n\n\n<p>E\u011fer kurumunuzun s\u00fcrd\u00fcr\u00fclebilir bir strateji geli\u015ftirmesini istiyorsan\u0131z, a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 sa\u011flayarak i\u015fe ba\u015flayabilirsiniz:<\/p>\n\n\n\n<ul>\n<li>Karbon ayak izinizi azaltmak ve karbon n\u00f6tr bir politika sahibi olmak,<\/li>\n\n\n\n<li>S\u00fcrd\u00fcr\u00fclebilir kaynak ve hammadde al\u0131m\u0131 yaparak do\u011fal varl\u0131klar\u0131 sorumlu bir \u015fekilde kullanmak,<\/li>\n\n\n\n<li>\u0130\u015fg\u00fcc\u00fc politikalar\u0131 iyile\u015ftirerek, adil \u00e7al\u0131\u015fma ko\u015fullar\u0131 ve sa\u011fl\u0131kl\u0131 bir \u015firket k\u00fclt\u00fcr\u00fc olu\u015fturmak,<\/li>\n\n\n\n<li>Adil ticaret ve \u00fcretim yapmak,<\/li>\n\n\n\n<li>\u00c7e\u015fitlilik, e\u015fitlik ve kapsay\u0131c\u0131l\u0131\u011f\u0131 ilke edinmek,<\/li>\n\n\n\n<li>K\u00fcresel ba\u011f\u0131\u015flar yapmak,<\/li>\n\n\n\n<li>Topluluk ve sanal g\u00f6n\u00fcll\u00fcl\u00fck projelerine kat\u0131lmak,<\/li>\n\n\n\n<li>\u00c7evreye fayda sa\u011flayan kurumsal politikalar olu\u015fturmak,<\/li>\n\n\n\n<li>Sosyal ve \u00e7evreye duyarl\u0131 yat\u0131r\u0131mlar yapmak.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"337\" src=\"https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-alena-koval-886521.jpg?resize=525%2C337&#038;ssl=1\" alt=\"\" class=\"wp-image-29631\" srcset=\"https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-alena-koval-886521-scaled.jpg?resize=1024%2C658&amp;ssl=1 1024w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-alena-koval-886521-scaled.jpg?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-alena-koval-886521-scaled.jpg?resize=768%2C494&amp;ssl=1 768w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-alena-koval-886521-scaled.jpg?resize=1536%2C987&amp;ssl=1 1536w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-alena-koval-886521-scaled.jpg?resize=2048%2C1317&amp;ssl=1 2048w, https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-alena-koval-886521-scaled.jpg?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\"> S\u00fcrd\u00fcr\u00fclebilirlik<\/figcaption><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">ecording ile Kurumsal S\u00fcrd\u00fcr\u00fclebilirlik&nbsp;<\/span><\/strong><\/h6>\n\n\n\n<p>ecording\u2019in iklim krizine kar\u015f\u0131 geli\u015ftirdi\u011fi teknolojiler, markalar\u0131n kurumsal s\u00fcrd\u00fcr\u00fclebilirlik ad\u0131na atabilecekleri ad\u0131mlara destek sunuyor. \u00d6rne\u011fin; \u015firket \u00e7al\u0131\u015fanlar\u0131n\u0131n karbon ayak izlerini azaltmak amac\u0131yla, oyunla\u015ft\u0131rma y\u00f6ntemiyle insanlara s\u00fcrd\u00fcr\u00fclebilir ya\u015fam al\u0131\u015fkanl\u0131klar\u0131 kazand\u0131rmay\u0131 ama\u00e7layan mobil uygulama <a href=\"https:\/\/ecording.org\/ecordingapp-indir\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><span style=\"text-decoration: underline;\">ecordingApp<\/span><\/a>\u2019i tercih edebilirsiniz.<\/p>\n\n\n\n<p>\u00d6te yandan ecording\u2019in ula\u015f\u0131lmas\u0131 zor alanlara tohum topu at\u0131\u015flar\u0131 ger\u00e7ekle\u015ftiren ecoDrone teknolojisiyle, s\u00fcrd\u00fcr\u00fclebilirlik i\u00e7in bir ad\u0131m atman\u0131z m\u00fcmk\u00fcn. Sosyal ve \u00e7evreye duyarl\u0131 bir yat\u0131r\u0131m olarak markan\u0131z\u0131n \u00fcr\u00fcn, hizmet veya i\u015flemlerine ecoDrone i\u015fareti entegre edebilirsiniz.&nbsp;<\/p>\n\n\n\n<p>ecoDrone i\u015fareti; markan\u0131z\u0131n her \u00fcr\u00fcn, hizmet veya i\u015flemine entegre edebilece\u011finiz bir QR kodudur ve&nbsp; her \u00fcr\u00fcn, hizmet veya i\u015fleminiz i\u00e7in ecoDrone\u2019lar\u0131n bir tohum topunu do\u011fayla bulu\u015fturmalar\u0131n\u0131, b\u00f6ylece d\u00fcnyadaki ormanla\u015ft\u0131rma ve biyo\u00e7e\u015fitlilik \u00e7al\u0131\u015fmalar\u0131na destek olman\u0131z\u0131 m\u00fcmk\u00fcn k\u0131lar.<\/p>\n\n\n\n<p>Ayr\u0131ca ecoDrone i\u015faretli \u00fcr\u00fcn\u00fc tercih eden ki\u015filer, ecoDrone \u0130\u015fareti\u2019ni telefon kameras\u0131yla okutarak, tohum toplar\u0131n\u0131n ser\u00fcvenlerini takip edebilmektedirler. Markan\u0131z\u0131n \u00fcr\u00fcn, hizmet veya i\u015flemlerine ecoDrone i\u015fareti entegre ederek, her \u00fcr\u00fcn\/hizmet veya i\u015flem ba\u015f\u0131na bir tohum topunu toprakla bulu\u015fturabilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/ecording.org\/kurumlaricin\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>ecording\u2019in geli\u015ftirdi\u011fi teknolojik \u00e7\u00f6z\u00fcmler ve partnerlik modellerine ili\u015fkin detayl\u0131 bilgiye, \u201cMarka ve Kurumlar\u201d sayfas\u0131ndan ula\u015fabilirsiniz.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnyadaki enerji ihtiyac\u0131n\u0131n %87&#8217;si fosil yak\u0131tlarla kar\u015f\u0131lan\u0131yor. Bilim insanlar\u0131na g\u00f6re iklim krizini durdurmak i\u00e7in k\u00f6m\u00fcr\u00fcn neredeyse %90\u2019\u0131, petrol ve do\u011falgaz\u0131n ise yakla\u015f\u0131k %60\u2019\u0131 yerin alt\u0131nda kalmal\u0131. Birey veya \u015firket fark etmeksizin, hem bireysel ya\u015fant\u0131lar\u0131m\u0131zda hem de kurumsal s\u00fcrd\u00fcr\u00fclebilirlik kapsam\u0131nda gezegen i\u00e7in yapabilece\u011fimiz \u00e7ok \u015fey var.\u00a0<\/p>\n","protected":false},"author":14,"featured_media":29641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[58,57],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ecording.org\/wp-content\/uploads\/2023\/01\/pexels-thirdman-5257579-1-scaled.jpg?fit=2560%2C1707&ssl=1","_links":{"self":[{"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/posts\/29618"}],"collection":[{"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/comments?post=29618"}],"version-history":[{"count":8,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/posts\/29618\/revisions"}],"predecessor-version":[{"id":36972,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/posts\/29618\/revisions\/36972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/media\/29641"}],"wp:attachment":[{"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/media?parent=29618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/categories?post=29618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecording.org\/wp-json\/wp\/v2\/tags?post=29618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}