{"id":83227,"date":"2024-02-20T16:36:04","date_gmt":"2024-02-20T13:36:04","guid":{"rendered":"https:\/\/ecording.org\/?p=83227"},"modified":"2024-02-20T16:39:30","modified_gmt":"2024-02-20T13:39:30","slug":"donguselekonomivepandora","status":"publish","type":"post","link":"https:\/\/ecording.org\/donguselekonomivepandora\/","title":{"rendered":"Pandora, Geri D\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f G\u00fcm\u00fc\u015f ve Alt\u0131na Nas\u0131l Ge\u00e7i\u015f Yapt\u0131: D\u00f6ng\u00fcsel Ekonomi Modeline Ge\u00e7i\u015f \u0130\u00e7in 5 Ad\u0131mda \u0130lham"},"content":{"rendered":"\n

Pandora, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzemeleri kullanarak, y\u0131ll\u0131k 58.000 metrik ton karbondioksit emisyonunu engelleyecek. 2023’te g\u00fcm\u00fc\u015f ve alt\u0131n\u0131n %97’si geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f kaynaklardan sa\u011flan\u0131rken, 2024’\u00fcn ikinci yar\u0131s\u0131ndan itibaren t\u00fcm \u00fcr\u00fcnler %100 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzemelerle \u00fcretilecek.<\/p>\n\n\n\n

Peki bu de\u011fi\u015fiklik, y\u0131lda 100 milyondan fazla par\u00e7a \u00fcretmelerine yard\u0131mc\u0131 olan 40’tan fazla tedarik\u00e7iyi nas\u0131l etkiledi?<\/p>\n\n\n\n

Yakla\u015f\u0131k 58.000 Metrik Ton Karbon Emisyonu Engellenecek<\/strong><\/h2>\n\n\n\n

D\u00fcnyan\u0131n en b\u00fcy\u00fck m\u00fccevher \u00fcreticisi Pandora, y\u0131lda 100 milyondan fazla par\u00e7a sat\u0131yor. \u015eirket, d\u00f6rt y\u0131l \u00f6nce verdi\u011fi s\u00f6z\u00fc tutarak koleksiyonlar\u0131ndaki t\u00fcm bilezikler, kolyeler, k\u00fcpeler ve di\u011fer aksesuarlar i\u00e7in geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f g\u00fcm\u00fc\u015f ve alt\u0131n kullan\u0131yor.<\/p>\n\n\n\n

Yeni \u00e7\u0131kar\u0131lan metallerden ka\u00e7\u0131n\u0131p geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzemelere ge\u00e7i\u015f yapan \u015firket, y\u0131ll\u0131k yakla\u015f\u0131k 58.000 metrik ton karbondioksit emisyonunu engelleyecek. Bu da yakla\u015f\u0131k 6.000 benzinle \u00e7al\u0131\u015fan araban\u0131n \u00fcretece\u011fi karbonu devre d\u0131\u015f\u0131 b\u0131rakmak anlam\u0131na geliyor. <\/strong><\/p>\n\n\n\n

\u015eirket verilerine g\u00f6re, Pandora’n\u0131n \u00fcr\u00fcnlerinde en \u00e7ok kullan\u0131lan malzeme g\u00fcm\u00fc\u015f ve 2021 sonunda i\u00e7eri\u011fin %81’ini olu\u015fturuyordu. 2023’te, Pandora koleksiyonlar\u0131 i\u00e7in sa\u011flanan g\u00fcm\u00fc\u015f ve alt\u0131n\u0131n %97’si geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f kaynaklardan geliyordu ve 2024’\u00fcn ikinci yar\u0131s\u0131ndan itibaren t\u00fcm \u00fcr\u00fcnler %100 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f g\u00fcm\u00fc\u015f ve alt\u0131n kullan\u0131larak \u00fcretilecek.<\/strong><\/p>\n\n\n\n

Pandora’n\u0131n s\u00fcrd\u00fcr\u00fclebilirlikten sorumlu \u00fcst d\u00fczey ba\u015fkan yard\u0131mc\u0131s\u0131 Mads Twomey-Madsen, “\u0130klim hesaplar\u0131m\u0131zda bu b\u00fcy\u00fck bir fark yaratacak” dedi.<\/p>\n\n\n\n

Prad<\/a>a<\/a> <\/span>ve Tiffany & Co.<\/a> <\/span>gibi di\u011fer m\u00fccevher \u015firketleri de geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f g\u00fcm\u00fc\u015f, alt\u0131n ve di\u011fer k\u0131ymetli mineralleri sat\u0131\u015f noktas\u0131 olarak kullan\u0131yor ama Pandora’n\u0131n taahh\u00fcd\u00fc, \u00fcretti\u011fi miktar g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda en kapsaml\u0131 olan\u0131.<\/p>\n\n\n\n

Ancak bu durum tart\u0131\u015fmas\u0131z de\u011fil: Sanayi eti\u011fi \u00fczerine odaklanan bir kar amac\u0131 g\u00fctmeyen kurulu\u015f olan Jewelers Vigilance Committee<\/a>,<\/span> Federal Ticaret Komisyonu’na pazarlamada “geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f” terimini yasaklamak i\u00e7in bask\u0131 yap\u0131yor.\u00a0<\/p>\n\n\n\n

Grubun itiraz\u0131, alt\u0131n ve g\u00fcm\u00fc\u015f gibi metallerin israf edilmedi\u011fi ve y\u0131llard\u0131r yeniden kullan\u0131lmak \u00fczere kurtar\u0131ld\u0131\u011f\u0131 y\u00f6n\u00fcnde. “Geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f” teriminin ise bir t\u00fcr erdem g\u00f6sterisi oldu\u011funu savunuyorlar.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bu D\u00f6n\u00fc\u015f\u00fcm \u0130\u00e7in 100 Adet \u00c7al\u0131\u015fan G\u00f6revlendirildi<\/strong><\/h2>\n\n\n\n

Bu b\u00fcy\u00fck d\u00f6n\u00fc\u015f\u00fcm i\u00e7in \u00f6zel olarak g\u00f6revlendirilmi\u015f 100 \u00e7al\u0131\u015fan\u0131n oldu\u011funu s\u00f6yleyen Twomey-Madsen, Pandora’n\u0131n geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f kaynaklara ge\u00e7mesi i\u00e7in \u00f6nemli bir \u00e7aba gerekti\u011fini ve \u015firketin yeni politikas\u0131 uyar\u0131nca g\u00fcm\u00fc\u015f ve alt\u0131n\u0131 kayna\u015ft\u0131rmak i\u00e7in normal kaynak s\u00f6zle\u015fmelerinin \u00fczerine y\u0131ll\u0131k ekstra 10 milyon dolarl\u0131k bir maliyeti olaca\u011f\u0131n\u0131 belirtti.<\/p>\n\n\n\n

Geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f alt\u0131n sat\u0131n almak i\u00e7in kaynaklar g\u00fcm\u00fc\u015f kaynaklar\u0131ndan daha fazla kurumsal olarak yerle\u015fmi\u015f durumda ve genel arz\u0131n yakla\u015f\u0131k %30’unu<\/a> <\/span>olu\u015fturuyor.\u00a0<\/p>\n\n\n\n

Pandora’ya g\u00f6re, g\u00fcm\u00fc\u015fte, kayna\u011f\u0131n az\u0131ndan y\u00fczde 20’si gibi geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f kaynaklardan geliyor; bunlar aras\u0131nda at\u0131lm\u0131\u015f elektronik e\u015fyalar, g\u00fcm\u00fc\u015f tak\u0131mlar, imalat at\u0131klar\u0131 ve eski m\u00fccevherler bulunuyor. Twomey-Madsen’e g\u00f6re, \u015firket y\u0131lda yakla\u015f\u0131k 340 ton geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f g\u00fcm\u00fc\u015f al\u0131yor ve bu, k\u00fcresel pazarda genel olarak y\u00fczde 6’l\u0131k bir paya denk geliyor.<\/strong><\/p>\n\n\n\n

Bu kilometre ta\u015f\u0131na ula\u015fmak i\u00e7in d\u00f6rt y\u0131l s\u00fcren bir d\u00f6n\u00fc\u015f\u00fcmde 100’den fazla \u00e7al\u0131\u015fan yer ald\u0131. Program, do\u011frudan metal sat\u0131n ald\u0131\u011f\u0131 rafinerilerden, ba\u011flant\u0131 par\u00e7alar\u0131 ve belirli zincirler gibi bile\u015fenler \u00fcreten tedarik\u00e7ilere kadar her \u015feyi kapsad\u0131. \u015eirket, d\u00fcnya \u00e7ap\u0131nda 26.000 ki\u015fiyi istihdam ediyor.<\/p>\n\n\n\n

\u015eirketin belirtti\u011fine g\u00f6re, Umicore ve MKS PAMP gibi \u00e7ok uluslu k\u0131ymetli metaller tedarik\u00e7ileri de dahil olmak \u00fczere 40’tan fazla tedarik\u00e7i, i\u015f s\u00fcre\u00e7lerini uyumlu hale getirmek i\u00e7in de\u011fi\u015fiklik yapt\u0131. <\/p>\n\n\n\n

\u015eimdi ise, Pandora’ya satt\u0131klar\u0131 her \u015feyin Sorumlu M\u00fccevher Konseyi Zincir \u0130zleme standard\u0131na<\/a> <\/span>g\u00f6re geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f olarak sertifikaland\u0131r\u0131lmas\u0131 gerekiyor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

D\u00f6ng\u00fcsel Ekonomiye Ge\u00e7i\u015fte Rehber Ar\u0131yorsan\u0131z: 5 Ad\u0131mda Pandora\u2019n\u0131n Yolculu\u011fu<\/strong><\/h2>\n\n\n\n

Siz de bir d\u00f6ng\u00fcsel ekonomi plan\u0131na ge\u00e7i\u015f yapmak istiyorsan\u0131z, Twomey-Madsen ekibinin yolculu\u011funa bir g\u00f6z atabilirsiniz:<\/p>\n\n\n\n