Anadolu Efes is part of #Mission2030, where we aim to reduce each individual’s carbon emissions by 1% with ecoNow! 💚
Anadolu Efes, founded in 1969, is one of Turkey’s leading beer producers.
Anadolu Efes runs a sustainable loyalty program through the ecoNow app to encourage consumers to recycle and raise awareness about sustainability.
Anadolu Efes consumers recycle bottles and packaging through the ecoNow app. Each recycling task is verified by artificial intelligence, offering users the chance to earn ecoCoins. These ecoCoins can then be redeemed in the ecoNow Market for various benefits and rewards.
ACTIONS VERIFIED
USERS
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