Increasing the number of recycled bottles with ecoNow!

Anadolu Efes is part of #Mission2030, where we aim to reduce each individual’s carbon emissions by 1% with ecoNow! 💚

Anadolu Efes, founded in 1969, is one of Turkey’s leading beer producers.

What we do?

Anadolu Efes runs a sustainable loyalty program through the ecoNow app to encourage consumers to recycle and raise awareness about sustainability.

How we do it?

Anadolu Efes consumers recycle bottles and packaging through the ecoNow app. Each recycling task is verified by artificial intelligence, offering users the chance to earn ecoCoins. These ecoCoins can then be redeemed in the ecoNow Market for various benefits and rewards.

With 2.5K users, 20K verified actions have prevented the emission of 66,000 kg of COâ‚‚. Additionally, 24% of users actively participated in climate action.

20K+

ACTIONS VERIFIED

2.5K+

USERS

24%

ACTIVE USER RATE

66,000+

KG COâ‚‚

Let's meet

and explore how we can make a difference together!